Do One Little Thing...

2011 Hispanic Business and Consumer Expo in Orlando

For those of you in Central Florida, the Hispanic Business and Consumer Expo is back:

April 29 - May 1, 2011 at the Orange County Convention Center
West Building Hall B4 

http://www.hbcexpo.com/

See you there!

National Geographic targets Hispanics

Fox Network group is targeting the HIspanic market with Three Spanish Language networks, as mentioned in a recent article by the Wall Street Journal. The new channels will include Nat Geo Mundo, Fox Deportes and women's lifestyle Utilisima, that is on the air since last year.

One of the shows from National Geographic with a huge audience is "Dog Whisperer". Cesar Millan, a Mexican who immigrated some years ago, is one of the best dog trainers (people trainers) in the US, in my opinion the best. Watching a Hispanic who is successful and charming is an added value to the target audience.

Read this article to get more information about the new Spanish language channels from Fox Networks. (click here)

Latest news and research about the Hispanic market

Hello there,

It has been a while since our last posting, as we have been busy with work lately. This brief update will include links to two recent pieces of news/research on U.S. Hispanics that we found interesting. We will hopefully be writing another full article soon... In the meantime, enjoy these links!

Exclusive: U.S. Hispanics Are More Likely Than Non-Hispanics to Believe In Corporate America

http://www.portada-online.com/article.aspx?aid=7812

Pew Hispanic Center: How Many Hispanics? Comparing Census Counts and Census Estimates

http://www.portada-online.com/article.aspx?aid=7706